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ASDA Uses Paperboard Milk Bottles
August 16, 2008 Official Board MarketsU.K. retailer, ASDA introduces the first paperboard milk bottle in the U.K. to be 91 percent recycled and 99 percent recyclable. The two-liter milk bottle made from waste office paper. Created by Suffolk-based packaging company, GreenBottle, the eco-friendly bottle has a carbon footprint that is 48 percent lower than plastic.
GreenBottles also have an outer shell made from recycled paper, which also can be recycled. The low-density inner liner, which takes up less than 0.5 percent of the space of a traditional plastic bottle if put into a landfill, prevents liquid from contaminating the paper outer.
These innovative milk bottles launch as part of ASDA’s ongoing pledge to reduce packaging across its products and increasing the amount of its packaging that can be recycled. ASDA is on track to achieve zero waste to landfill by 2010.
The new milk bottles will launch in the Suffolk, with plans for a wider roll out to take place in 14 more stores later this year. ASDA, through GreenBottle, is working in partnership with Suffolk dairy, Marybelle, to bottle locally produced milk for ASDA stores.
