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PaperSpecs to Host Sustainability Seminar

PaperSpec’s new webinar series will initially focus on helping the paper buying community on what sustainability really means and how it affects our paper choices. Its first one-hour installment, “Sustainability — No smoke or mirrors,” will be conducted May 23 at 2 p.m. EST/11 a.m. PST. It will feature guest speaker Liza Murphy, senior manager, marketing and business development, in the Rainforest Alliance's sustainable forestry program. Covered topics include:

•Sustainability: What does it mean and how does it affect you and me?
•Paper and Sustainability: Recycled versus virgin, pre- versus post-consumer fiber, and perceptions versus reality (that is, does recycling paper really benefit the environment?);
•Terminologies: ECF, TCF, PCF, the effect of bleaching (brightness) on the environment, the clarification of FSC versus FSI (the most common mix-up), Green Seal, Green-e;
•Logo Usage: When can the recycled logo, FSC or any other certification logo be used on a printed piece?

To register for the webinar or for more information, visit www.paperspecs.com/webinar/sustainability.htm.